BRANDING DINÁMICO Expand

BRANDING DINÁMICO

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El diseño de marca en 110 proyectos basados en la interactividad y el movimiento
ANTON JIAHAO TAN

This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media. Divided into three chapters, it first posits how ...
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Publishing date: 2024
Different editions : spanish, english
Binding: hardcover
Size : 19,60 x 25,00 cm.
ISBN/EAN: 9788419220899 edition in spanish
ISBN/EAN: 9788419220554 edition in english
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35,00 €

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This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media. Divided into three chapters, it first posits how a “rethinking” of motion graphics is essential in the context of new media to ensure that graphic design remains dynamic and able to engage people in both an appealing and informative way. The second chapter consists of exclusive interviews with animation designers who discuss the nature of contemporary animated graphics and their work, while the final chapter includes selected projects from across the world. Featuring the newest ideas and work of the world’s most advanced designers, the book is a valuable source of inspiration and information for professional graphic designers and students.