MOVADO HISTORY, THE

In 1881 Achille Ditesheim founded a watchmaking factory in La Chaux-de-Fonds, Switzerland. In 1905 the factory was given the fine-sounding name of Movado, a word taken from the recently developed Esperando language, its meaning roughly translatable as "always in motion". And this factory boats a rich history, indeed. Initally specialising in the production of pocket watches, the operation was later expanded to cope with the birth of wrist watch. Independent developments such as the Polyplan calibre, a form movement for extremely curved rectangular wrist watches, are representative of the Movado's inventiveness and constant search for innovative solutions at the beginning of the wrist watch era. The fact that, besides paying attention to the technical side of watchmaking, Movado also devoted much care to the aesthetic aspect.