ISIDRO FERRER

Isidro Ferrer is a multi-award-winning graphic designer and illustrator whose work includes illustration books, theater posters, large-scale murals, animated shorts, sculptures, textiles, brand images and lamps. With a background in theater, he uses a variety of media, techniques and communication channels to transform his clients’ ideas into powerful yet subtle images. In this book, readers will find examples of his extensive work, both the most recognizable and also the most unknown, as the author explores the personality and creative processes of this multifaceted artist, sharing Ferrer’s thinking, ideas and understanding of why design matters and what it means to be a designer and an illustrator. Isidro Ferrer is a multi-award-winning (National Design Award 2002, National Award 2006) graphic designer and illustrator. He has also created such audiovisual material as a television spot and various bumper ads. A member of AGI (Alliance Graphique International). Miguel Ángel Pérez Arteaga is a graphic design and communication professional and co-founder of the design studio Batidora de Ideas. He is the author and illustrator of children's stories published in Spain, Mexico and Brazil and so on.